AI-Powered, Data-Driven,
Multi-Platform Campaigns For
Digital Travel Marketing
8:30 Registration & Informal Networking
Opening Remarks
9:00 GIC Welcome & Morning Chair’s Opening Remarks
Ben McNally, Head of Sales, Treehouse Hotels
STRATEGIC ALIGNMENT FOR 2027 & BEYOND
KEYNOTE
9:10 Future-Proof Your Brand With Resilient, Opportunity-Led Strategies That Drive Demand In Today’s Digital Landscape & Position Your Business For Sustained Success
- Develop innovative, high-performing campaigns that capture attention, stimulate immediate demand to set your brand apart
- Orchestrate cohesive, cross-platform strategies that deliver short-term performance while strengthening long-term brand presence
- What economic, behavioural and cultural factors are shaping travel decisions and embed these insights into marketing strategies?
- Foster loyalty and longevity by creating a brand that resonates with today’s travellers while strategically positioning your business to capitalise on emerging market shifts and growth opportunities
Thalles Silveira, Head of Product Management, Air France KLM
CUSTOMER TRAVEL TRENDS
PANEL Q&A
9:30 Decode the Business-Critical Travel Trends Shaping 2027 & Beyond & Craft Marketing Strategies That Engage Destination-Focused Travellers
- As value-conscious travel continues to rise, how can brands develop digital campaigns that clearly communicate quality, transparency and exceptional experiences?
- Showcase the meaningful experiences travellers seek, positioning your brand as the gateway to memorable, story-worthy journeys
- How can teams measure success, balancing short-term performance with long-term impact, in an environment where customer behaviour is constantly evolving?
Cat Jordan, Communications Director, Travelzoo
Alessio Cantoro, Customer Acquisition Director, lastminute.com
Robert From, Chief Growth Officer, Rail Europe
Sophie Buxton, Head of Marketing, UK & Europe, Intrepid Travel
Gareth Knight, Digital Director, Wilderness
