Generate Engagement, Improve Resiliency & Increase Profitability
The Latest Digital, Tech & Social Media Innovations In Travel Marketing
26th September 2024 | Central London
08.30 Registration, Informal Networking & GIC Welcome
09.00 Morning Co-Chairs’ Opening Remarks
Jörg Malang, SVP Customer Experience & Omnichannel, DERTOUR Group
Julian Darisse, Brand Experience, Mövenpick Hotels & Resorts, Accor Group
DIGITAL TRAVEL MARKETING: STRATEGY & PLANNING
09.20 Digital Travel Marketing Strategy Design: Prepare, Protect & Future-Proof Your Brand With Agile Revenue-Boosting Strategies That Capitalise On Every Opportunity & Safeguard Against Future Uncertainty
- Rise above adversity and build resilience into your travel marketing: inspiring tales of brands finding a way to thrive and drive revenue during constant change and challenges
- Setting a course for a robust, agile travel digital marketing strategy to maximise revenue for 2025 and beyond: what has to be front and centre in decision-making processes and goal setting?
- Igniting innovation! Transform your product portfolio with dynamic offerings and captivating bundles that not only set your brand apart but also leave an indelible mark on your customers, driving unparalleled loyalty and engagement
- Generate your own demand: build a strong, core marketing team with the very latest digital capabilities, ready for organisational agility and new channel management, striking the perfect balance as you navigate the choppy waters of being in the travel business
- Calculate when to strategically partner with OTAs to drive demand and overall revenue vs the overall push for digital campaigns to drive direct bookings and reduce commission spend
- Smarter marketing: capitalise on data, new tech and AI to reduce travel marketing spend and increase overall attributable ROI
Fabio Bin, Co-Founder & CMO, WeRoad
AI APPLICATIONS TO ENHANCE TRAVEL MARKETING
Panel Q&A
09.40 Insights Into Real-Life Travel Applications For The Full Range Of AI Capabilities To Drive Efficiency, Streamline Operations Internally & Elevate Customer Experience
- Welcome to the future of travel marketing! Beyond generative content to AR, CGI, customer targeting and data processing, product redesign, customer journey improvement, ML and more… navigating the inevitability of AI and unleashing its full potential for transformative results
- Keeping the balance – infusing technology to enhance processes and customer journeys while preserving the human aspect of marketing
- Out with the old, in with the new – exploring how AI is reshaping the travel marketing and sales landscape and overcoming risks to pave the way for innovation and evolution
- Stairway to success: understanding the dynamic landscape of AI adoption, recognising both the opportunities and challenges in its integration
- So what? How can we tangibly implement AI in a way that makes sense to our customers and consumers and increase revenue generation in the hospitality industry?
Frans Leenaars, Group Director Customer Experience, TUI
Tim Hentschel, Co-founder & CEO, HotelPlanner
David Lee, Director of Innovation & Growth, Holiday Extras
Lottie Norman, Chief Marketing Officer, The Travel Corporation (TTC) Tour Brands
Oliver Gunning, Chief Marketing Officer, Your Golf Travel
VIEW THE FULL PROGRAMME
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