Stand-Out With Impactful, Data-Led & Customer-Focused Social & Digital Travel Marketing Strategies:
Engaging, Social, Multi-Platform & Digital Travel Marketing Strategies
Power Success With Social Media Trends & Innovations, Stand-Out With Interactive Content, Drive Loyalty & Conversions, Maximise Data-Driven Insights & Campaigns, Leverage Innovative Tech, Automation & AI, Customers Behaviours, Trends & Insights, Digital Customer Experiences, Influencers, Impactful Video Marketing & Engagement, Sustainability & Future Proofing In Economic Crises
08.30 Registration, Informal Networking & GIC Welcome
09.20 Morning Chair’s Opening Remarks
Chris Bowling, Head of Digital Marketing & Ecommerce, BWH Hotel Group GB
Social Media Engagement - Trends & Innovations
Panel
Q&A
09.30 Showcase Success On Social! Capitalise On The Latest Travel Trends, Insights, Channels & Content On Social To Drive Reach, Power Engagement & Sky-Rocket Sales
- How can you leverage the different tools social media offers today? Stay ahead of the game by determining the best-performing channels and content to invest in to prove social ROI.
- Paid vs. organic: as the focus shifts to authentic, user-generated, low-production content, uncover best-in-class insights around the latest social innovations and personalisation strategies guaranteed to supercharge your conversion rates.
- With TikTok increasingly becoming a search engine of choice, go beyond using the platform for pure brand engagement to actually driving purchasing action.
- Different channels for different demographics! Tap into the affluent, older audience and pinpoint their key drivers to ensure attribution of wider-reaching marketing strategies and ensure you’re hitting each and every possible target consumer.
Ayoub El Mamoun, Senior Global Social Media Manager, Skyscanner
Andy Peacock, Director of Communications, Lovetovisit.com
Tom Baker, Social Media Lead, Holiday Extras
Data-Driven Insights & Campaigns
Reignite & Re-Engage
10.00 Attribute Performance & Prove Impact & ROI By Effectively Leveraging Data Analytics, Measurement Tools & Metrics
- Is there a smarter way to attribute? Optimise data strategies to decipher where your travel brand should be investing within the customer funnel in order to continue to prove value and ROI.
- Get the most out of your data and stay ahead of the curve by deep diving into your SEO problematics to help make your website pop and reinforce brand awareness.
- Explore new and emerging data tools and metrics which can help you understand the reasons for customers abandoning their journey mid-purchase, and how you can utilise findings to synergise your digital content strategies to encourage increased conversion rates.
- Fuel data-driven customer strategies to deliver exactly what your consumers expect from your travel brand today in order to ensure seamless and improved customer experiences across channels.
10.20 Elevating Customer Engagement and Loyalty – A Journey Towards Personalized Experiences
- How London North Eastern Railway are reimagining the future of personalized omnichannel journeys and customer loyalty in the travel and transport industry. This session will cover their move to seamlessly orchestrated customer journeys using a combination of real-time and loyalty program data in conjunction with Bloomreach and Merkle.
Adam Browne, Senior Account Executive, Bloomreach
Thomas Lynch, Acting Head of Digital Decisioning, LNER
10.35 Morning Refreshment Break With Informal Networking
11.05 Bonus Session; Reserved For Cedar
Kim Willis, Chief Strategist, Cedar
Innovative Tech, Automation & AI
11.20 With ChatGPT Leading The Way, Cut-Through The Competition By Capitalising On The Latest AI, ML & Technologies Set To Disrupt The Digital Travel Landscape Next
- Will ChatGPT take my job? Quash scaremongering and explore how AI can work alongside digital marketeers to produce innovative and personalised content which aligns and reinforces your digital marketing content effectively to boost profits.
- Examine how AI is changing the way consumers browse online to get ahead of the curve, future-proof your attribution and power your brand image.
- What are the latest innovations and technologies you need to be investing in today in order to allow you to free up time and resources with streamlined digital marketing messaging?
Abhishek Choudhary, Senior Product Manager, Booking.com
Driving Loyalty & Conversions
Reignite & Re-Engage
11.40 Cut-Through A Highly-Competitive Market To Secure Sky-High Conversions & Cement Unshakable Loyalty To Your Brand With Tailored, Personalised & Winning Customer-Focused Digital Travel Strategies
- Implement seamless digital travel marketing strategies which exceed customer expectations and successfully convert online traffic into bookings.
- Personalisation = profit? Continue to recover and secure customer loyalty and retention with tailored, timely and targeted digital marketing which is guaranteed to capture customer attention.
- How can you best spread your budget across multiple touchpoints to drive winning, attributable conversions that maximise bottom-line results?
- Listen to your customers! Fully leverage customer feedback alongside predictive forecasting based on your consumer’s online behaviours to make strategic changes to products and services which customers remain loyal to.
Patrik Oqvist, Non-Executive Director, Lovevisit.com
Influencers: Building A Powerful Marketing Strategy
12.00 Are Influencers The Key To Driving Reach & Boosting Profit? Explore How To Best Manage Influencer Partnerships & Ensure The Relationship Is Mutually-Beneficial Whilst Proving ROI
- With consumers wanting the inside track of all potential destinations before visiting, establish how influencers could invite the next tourists to your destinations on offer, and how you best utilise the brand-influencer relationships to work effectively for you.
- Fantasy vs reality: explore how digital travel marketers can best work with influencers to showcase authentic content which generates customer loyalty and boosted conversions.
- Leverage influencer’s reach to scratch your audience’s itch of pent-up demand to travel to deliver engaging, personalised visual content which translates browsing into purchasing action.
Cian McDonagh, Director of Digital Strategy & Marketing, MHL Hotel Collection
12.20 Lunch & Informal Networking For Speakers, Delegates & Partners
13.00 Informal Breakout Discussions
- Multichannel Success & Platform ROI
- Cost of Living
- Mobile Apps
- Digital Disruptors
Beth Murrell, Director, Digital Field Marketing – UKI & The Nordics, Marriott International
Customer Behaviours, Trends & Insights
Panel
Q&A
13.40 Drive & Deliver Revenue Targets By Capitalising On The Hottest Customer Trends & Insights In Travel Today & The Latest Consumer Digital Behaviours To Sky-Rocket Online Traffic & Sales
- From jetsetters to staycationers, and bargain hunters to bucket list seekers… what are the real consumer drivers for travel today, and how can travel brands keep up with changing consumer behaviours to achieve optimum engagement and impact?
- Where should you be investing in the customer funnel today? Utilise consumer data and metrics to determine how you can update and adapt your travel brand strategies for ROI and long-term success.
- What’s shifting the needle from a travel marketing perspective? Ensure your digital messaging is hitting the mark with what your customers actually want to see in order to convert browsing traffic into bookings.
- Maximise consumer trends on social from Instagram to TikTok to determine what content performs best across platforms and translate findings into new and improved digital strategies to power loyalty.
Ben McNally, Director of Sales Marketing, Aimbridge Hospitality
Lottie Norman, VP Marketing, Digital Engagement & Innovation, TTC Tour Brands
Hannah Harman, Senior Marketing Manager, Travelzoo
Eva Kwiecinska, Senior Marketing Manager, VisitScotland
Influencers: Building A Powerful Marketing Strategy
14.10 Are Influencers The Key To Driving Reach & Boosting Profit? Explore How To Best Manage Influencer Partnerships & Ensure The Relationship Is Mutually-Beneficial Whilst Proving ROI
- With consumers wanting the inside track of all potential destinations before visiting, establish how influencers could invite the next tourists to your destinations on offer, and how you best utilise the brand-influencer relationships to work effectively for you.
- Fantasy vs reality: explore how digital travel marketers can best work with influencers to showcase authentic content which generates customer loyalty and boosted conversions.
- Leverage influencer’s reach to scratch your audience’s itch of pent-up demand to travel to deliver engaging, personalised visual content which translates browsing into purchasing action.
Cecilia Giraud, Director, Content Marketing EMEA, Marriott International
Impactful Video Marketing
14.30 Execute Inspiring & Trailblazing Video Content Which Adds Value To Your Travel Brand & Drives Awareness Across Customer Touchpoints For Real & Improved Attribution Rates
- Capture the essence of your brand with impactful video storytelling which captivates audiences and optimises your SEO to make your product and services fly straight to the top of your consumer’s bucket lists.
- How can you personalise video and maximise the right tools to produce content that is both scalable and manageable on an ongoing basis to continually increase brand awareness and impact?
- Video is now a key driver behind travellers’ decision making and online destination journey finding, generate effective video marketing with ground-breaking strategies to gain a competitive edge.
- With video the central aspect of Gen-Z’s digital destination journey, what are the best strategies for creating simple, effective content that has clear rates of attribution?
Rebecca Williams, Head of Product Photo & Video, TUI
14.50 Revolutionising ROI Measurement: The True Potential Of Organic Search As A High-Performance Marketing Channel
- Challenges in achieving precise real-time organic search metrics have led to a heavy dependence on paid advertising for instant visibility
- This session discusses the need for a standard framework to measure and compare organic search and paid advertising.
- By addressing this need, businesses can gain the tools to confidently evaluate and boost organic search value in their brand development efforts
- Exploring evolving SEO opportunities will empower organisations in every industry, including travel, to harness the full potential of organic search for long-term brand visibility and growth
Jason Vicinanza, VP of Solutions, EMEA, Botify
15.05 Afternoon Refreshment Break With Informal Networking
Impactful Video Marketing
15.40 Execute Inspiring & Trailblazing Video Content Which Adds Value To Your Travel Brand & Drives Awareness Across Customer Touchpoints For Real & Improved Attribution Rates
- Capture the essence of your brand with impactful video storytelling which captivates audiences and optimises your SEO to make your product and services fly straight to the top of your consumer’s bucket lists.
- How can you personalise video and maximise the right tools to produce content that is both scalable and manageable on an ongoing basis to continually increase brand awareness and impact?
- Video is now a key driver behind travellers’ decision making and online destination journey finding, generate effective video marketing with ground-breaking strategies to gain a competitive edge.
- With video the central aspect of Gen-Z’s digital destination journey, what are the best strategies for creating simple, effective content that has clear rates of attribution?
Gerardo Grasso, Senior Manager, DFM Southern Europe, Marriott International
Stand-Out Content - Delegate Discussion
Content Is Still King
16.00 Secure Winning Conversions, Influence Purchasing Decisions, Target Consumers & Sky-Rocket Engagement With Stand-Out & High-Impact Content Which Really Boosts Commerciality
- How can travel brands create effective content with the right tone and message which resonates with consumers and supercharges conversions?
- Rooftop bars, enticing cocktails, infinity pools… with thousands of other brands producing identical digital content, how can you define your USP to differentiate and stand out against increasing competition?
- Implement blogs into your website and social channels as another form of creating interactive brand content which boosts conversions and champions SEO.
Sustainability
Satisfy Consumer Expectations
16.25 Deliver Authentic Digital Travel Marketing Which Cuts Through The Noise & Satisfies Consumer Expectations On Sustainability In Order To Commit To A Better Future
- What is the latest tone of sustainability messaging and how should travel companies adapt their marketing strategies to avoid being accused of greenwashing and risking reputational damage?
- Customers can see right through if you are being disingenuous! Establish authentic sustainability strategies which resonate with consumers and has a proven positive impact on both the planet and your profits.
- As customers are increasingly choosing brands on the grounds of their sustainability commitments and promises, ensure you stand out from competition by delivering packages which boast authenticity.
Simon Llanos, CMO, Contiki
16.45 Afternoon Chair’s Closing Remarks
17.00 Official Close Of Conference
