AI-Powered, Data-Driven,
Multi-Platform Campaigns For
Digital Travel Marketing
8:30 Registration & Informal Networking
Opening Remarks
9:00 GIC Welcome & Morning Chair’s Opening Remarks
Ben McNally, Head of Sales, Treehouse Hotels
AMPLIFYING BRAND PRESENCE THROUGH SOCIAL ECOSYSTEMS
KEYNOTE
09:10 From Publishing to Indexing: Leverage Social to Build Brand Fame & Maximise Discoverability In The Age Of Search & AI
- How can brands harness publishing channels and indexing channels and maximise how both shape visibility and influence?
- Use owned and social channels strategically to distribute high-impact content that drives engagement, authority and shareability across digital communities
- Strengthen your presence across evolving indexing environments ensuring your brand is visible
- How to build sustainable content models to drive engagement as well as populate publishing and indexing environments
Josh Pizey, Global Head of Social, HX Expeditions
HIGH-IMPACT CONTENT: NARRATIVES THAT RESONATE
KEYNOTE
09.30 Turn Storytelling Into Strategy By Creating Authentic, High-Impact Content That Inspires Action, Builds Emotional Connection & Drives Measurable Growth
- Develop content that does more than attract attention – blending inspiration with intent to move travellers from dreaming to booking
- Use authentic, insight-led narratives to deepen engagement, strengthen brand affinity and translate sentiment into measurable performance
- Position your brand as the gateway to genuine travel experiences by elevating relatable, experience-led content that builds trust and credibility
- Balance creativity with strategic clarity – ensuring your content feels human and personable without diluting brand positioning
Suzanne Korff, Director, Marketing & Communications (UK & EMEA), Princess Cruises
Download The Full Agenda
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At Global Insight Conferences, we have exciting offers and news about our upcoming events and news that we hope you'd like to hear about! We will use your information to predict what you might be interested in. We will treat your data with respect and you can find the details of our privacy policy here. You can stop receiving our updates at any time. Please remember to check your junk folder for the brochure – and add @gicconferences.com to your safe senders list.
